Modern Oats: Digital Map Illustration
Step into the world of creative, informative design with my Digital Map Illustration for Modern Oats—a project that combines artistry and strategy to visually communicate the brand’s story. Created during my time at Sircle Media, a leading advertising agency, this single, impactful illustration was designed to showcase Modern Oats’ commitment to quality and transparency across organic social media posts and paid advertising campaigns on platforms like Instagram, Facebook, and Pinterest. This project highlights my ability to create custom illustrations that are both visually engaging and strategically effective. The digital map was crafted to:
Capture Attention: A beautifully illustrated map featuring lush oat fields, farm-to-table pathways, and key locations instantly draws viewers in, evoking the brand’s connection to nature and quality ingredients.
Communicate Clearly: The design highlights Modern Oats’ sourcing process and commitment to sustainability, using icons, labels, and visual storytelling to make complex information easy to understand.
Enhance Brand Identity: The illustration reflects Modern Oats’ values—purity, health, and modern living—through a fresh, minimalist aesthetic and a warm, inviting color palette.
Optimize for All Platforms: Designed to look stunning and perform flawlessly across social media feeds, stories, and ads.
The result? A versatile, eye-catching digital map that not only elevated Modern Oats’ brand presence but also delivered measurable results in engagement and audience connection. This project demonstrates my ability to create designs that are both visually striking and purpose-driven.
