Mutti Pomodoro Tomato Puree with Basil "Passata":
Digital Promotional Graphic Series
Step into the world of fresh, vibrant design with my Mutti Pomodoro Tomato Puree with Basil "Passata" Digital Promotional Graphic Series—a project that captures the essence of authentic Italian flavor in every pixel. Created during my time at Sircle Media, a leading advertising agency, this series of impactful graphics was designed to promote Mutti Pomodoro’s Tomato Puree with Basil "Passata" across organic social media posts and paid advertising campaigns on platforms like Instagram, Facebook, and Pinterest.
This project highlights my ability to create high-impact visuals that tell a story and captivate audiences. The graphics were crafted to:
Capture Attention: A vibrant, fresh design featuring the rich red tones of Mutti’s tomato puree and the vibrant green of basil leaves instantly draws viewers in, evoking the taste and aroma of authentic Italian cuisine.
Communicate Clearly: Minimal yet compelling messaging highlights the product’s key selling points, such as its smooth texture, fresh basil infusion, and versatility in recipes.
Drive Action: Strategic call-to-actions encourage users to explore recipes or purchase the product, seamlessly guiding them toward conversion.
Optimize for All Platforms: Designed to look stunning and perform flawlessly across social media feeds, stories, and ads.
The result? A series of versatile graphics that not only elevated Mutti Pomodoro’s brand presence but also delivered measurable results in engagement and conversions. This project demonstrates my ability to create designs that are both visually striking and strategically effective, even with a few impactful variations.
