Comprehensive Branding and Digital Presence for Willow & Ruth
I had the pleasure of working with Willow & Ruth, a dynamic short-term rental (STR) and house flip company, to create a cohesive and compelling brand identity across their digital platforms. This project encompassed the development of a brand guide, the curation of their Instagram feed, and the creation of a custom website that showcases their properties and services.
The Project: The goal was to establish Willow & Ruth as a premium brand in the STR and house flipping market, while providing a seamless and engaging experience for their customers. From branding to digital presence, every element was designed to reflect the company’s unique aesthetic and values.
Key Components:
Brand Guide: Developed a comprehensive brand guide that outlines Willow & Ruth’s visual identity, including color palette, typography, logo usage, and tone of voice.
Ensured consistency across all digital and print materials, creating a unified and recognizable brand presence.
Instagram Curation: Curated and designed their Instagram feed to reflect the brand’s aesthetic, blending high-quality imagery with strategic storytelling.
Created story highlights that showcase their house flip projects, interior design services, and customer testimonials, making it easy for followers to explore their offerings.
Maintained a consistent visual style and tone across all posts, enhancing brand recognition and engagement.
Custom Website Development: Designed and built a custom website (www.willowandruth.com) that serves as the central hub for their business.
The website features:
House Flip Projects: Detailed showcases of their completed and ongoing projects, complete with before-and-after photos and descriptions.
Property Rentals: A user-friendly interface for customers to browse and book short-term rentals.
Service Bookings: Options for customers to book interior design consultations and other services offered by Willow & Ruth.
Ensured the website is visually aligned with the brand guide and Instagram feed, creating a seamless experience across all platforms.
The Impact:
Strong Brand Identity: The brand guide and curated Instagram feed have established Willow & Ruth as a cohesive and recognizable brand in the competitive STR and house flipping market.
Enhanced Customer Experience: The custom website provides a user-friendly platform for customers to explore properties, book rentals, and access services, driving engagement and conversions.
Increased Engagement: The visually appealing and strategically curated Instagram feed has boosted follower engagement and interest in Willow & Ruth’s projects and services.
Why This Matters: A strong digital presence is essential for any modern business, especially in the competitive STR and house flipping industry. This project demonstrates how thoughtful branding, strategic social media curation, and a well-designed website can elevate a brand, attract customers, and drive business growth.
